Our story
The automation experience was there. The time to use it was not.
Before becoming CFO, I had spent years connecting systems, moving data and building automation. That experience was one of the reasons I was hired by a Swedish D2C company. During the interview, the outgoing CFO explained that the business needed someone who understood automation, integrations and data.
Then the job began.
Reports, spreadsheets, updates and presentations had to be produced every week and every month. Several days each month went into collecting figures and creating slides that often simply repeated what the numbers already showed.
The irony was clear. I had the skills to automate much of the work, but not the uninterrupted time to build the solutions. Like most CFOs, I had deadlines to meet, problems to solve and numbers that had to be right.
That experience became the idea behind Etaility.
CFOs often know exactly which processes should be improved. What they lack is the time and implementation capacity to do it. Etaility provides that capacity by combining financial understanding with hands-on automation.
Anders Andersen - Founder, Etaility
How we deliver
The opportunity is found before anything is built
Etaility does not begin by selling a predefined solution. The first week is used to understand where finance time and money disappear and identify the opportunity with the strongest return. Only then do we agree what should be built.
What Etaility is not
Clear boundaries
- Not a generic strategy consultancy
- Not an agency selling large transformation programmes
- Not a chatbot company
- Not a replacement for the CFO
- Not autonomous finance from day one
- Not a promise to automate every process in 30 days
Where we come from
From e-commerce consulting to operational finance automation
Etaility began as a management consultancy for e-commerce companies. The work focused on improving commercial processes, connecting systems and reducing the manual effort required to operate efficiently.
As we moved closer to brands, pricing became a larger part of the work. The first pricing analyses were built in large Excel models that combined costs, freight, margins and competitor prices. They produced valuable insights, but every update required more manual work.
When AI became practical enough to handle defined business tasks, we began turning those analyses into specialised pricing agents. Instead of rebuilding the same calculation, each agent could collect the relevant data, apply commercial rules and prepare a recommendation for human approval.
That became the foundation of the new Etaility.
Today, we apply the same approach to operational finance. We automate recurring reporting, reconciliations, contract controls, margin analysis and other processes that consume senior finance time.
- Commerce operations
- Order flows, suppliers, freight, returns, product data and the systems connecting them.
- Pricing and margin
- Costs, competitors, commercial rules and specialised agents that prepare explainable recommendations.
- Operational finance
- Reporting, reconciliations, contracts, liquidity and controls that should run repeatedly without being rebuilt manually.
Commerce is where Etaility learned to automate complex operational work. Operational finance is where we apply that experience today.
How we build
A working solution, not another IT project
Etaility is not a traditional IT consultancy. We do not begin with a new platform, a large project team or a long technology roadmap.
We start with one clearly defined finance process and use proven technology to solve it as simply as possible. The solution works with your existing systems, files and data wherever possible.
Use what already exists
We connect to the systems and data your company already uses instead of replacing them.
The smallest serious solution
We build only what is required to automate the process reliably. No unnecessary features or complexity.
Fixed scope before implementation
The required data, controls, output and success criteria are agreed before the build begins.
Built for everyday use
The solution is tested with real company data, documented and designed to run repeatedly after the project ends.
This approach allows Etaility to deliver a focused automation in 30 days without turning it into another endless IT project.
What recurring work should your CFO never have to rebuild again?
Bring one report, control or analysis that returns every week or month. In a 30-minute conversation, we will assess how much time it consumes, whether it can be automated safely and what a focused solution could look like.