Growing eCommerce
Let us grow eCommerce together


Strategy and Execution


Local eCommerce consulting

Etaility helps shops with market entry into and between the Nordic markets. We help you make a successful market entry and build your a real market share

Operational Consulting


Test the Nordics today

We team up with international market leaders who have a business concept that fit the Nordics. It is a simple business model, we become you Nordic dropshipper. 

Care of Carl

In Borås you can find one of Sweden’s best online fashion retailers, Care of Carl which provides high-end clothing to men. The company must be one of the most successful ones that have grown organically as they were awarded “Årets Digitala Gasell 2016” in Sweden. Etaility provides marketing support to Care of Carl for extensive growth on the Danish, German and Finnish market.

Get your new fashionable suit or business attires at Care Of Carl and get styled well.


Cykelkraft is one of the fastest growing eCommerce companies in Sweden. The company sell bicycles and bicycles parts online. Etaility had two assignments with Cykelkraft. 1) An interim task to rebuild the site and optimize the speed and 2) to launch the site in Denmark and Finland.

Buy your next bike here:


Founded in 1928, Eton offers shirts to more than 1500 stores worldwide. The largest project till this date, for Etaility, was to build Eton a new online shop. The shop was built in just 4 months with a dedicated team working partly from Eton’s office and under a project manager from Eton. The result was an astonishing beautifully built webshop.

Get your next shirt at Eton.

we are knitters

We are knitters is a true DNVB (digital native vertical brand) and probably the leading one in the world in its niche, knitting. They run things like eCommerce should be done, based on numbers and influencers. Etaility did the launch of we are knitters in the Nordics.

Get you knitting set here


Nordbutiker provides electric vehicles for both children and adults and are one of the fastest growing eCommerce businesses in Scandinavia within electric vehicles and was awarded the “Gasell price” in 2016, 2017 and 2018. This might be one the most profitable players on the Swedish market with the highest profit margins. Etaility is has helped them reach the same goals with their expansion into Denmark, Norway, and Finland.

Get your children electric cars at one of the shops from Nordbutiker.


Probably the largest retailer of costumes in EU and a truly European company, that internationalisation is the key to growth. Etaility did the launch of Funidelia in both Denmark and Sweden. This was our most explosive case ever and sales went through the roof within 30 days after launch.

Get ready for your next party


Sporttema has been the obvious choice since 2003 when you are looking for exercise tools for home, business or gym. With a broad knowledge and personal customer service. The shop was built over a period of 4 months, with a dedicated team working partly from the Sporttema’s office and under a project manager from Sporttema. The result is a beautiful and efficient webshop. Feel out of shape? Visit and get fit again!


A rising start amongst online retailers within toys for kids is what we believe Goodforkids is. We are Goodforkids technical partner in building and developing their webshop in order to reach their goal of becoming a major player within the toys for kids industry.


Get your kids some toys from Goodforkids today.


RoligaPrylar has sold gifts and gadgets since 2007. In the spring of 2014, long before Etaility was founded, the core team of Mikael, Anders and one of Etaility’s developers worked with RoligaPrylar, built their webshop on Magento from Scratch in just 3 weeks. The result was a site that handled over 2000 orders per day in 4 different markets through,, and alph 

Get your next geek gift at Alphageek.


Today Vitacea operates throughout the Scandinavian market where they provide food supplements. As a startup business, Etaility did everything from design, hosting, and development.

Get your nutritious vitamins at Vitacea.

Ain't no party like Etaility part.
New office and decoration :)
Nice deco for meeting table
Maybe more flights coming up for Dublin...
Visit at the most fun customer. Checkout and
Learning new stuff at the Magento HQ
Join us if you are!
Afterwork at its best
First group of etaility people arrived in barcelona.
                        Looking forward to spending two months here.
Client meeting in London
Our favorite 'lunch' place
Our hippie roof terrace
Reason #1 to work in a start-up
Join us

Join us and help us to be growing eCommerce?

If you have an interest in developing the future of eCommerce then we would love to hear from you!

Mainly we are in need of great project managers with excellent communication skills. We are looking for both young & hungry recent graduated engineers, as well as senior professionals with hands-on experience of implementing advanced eCommerce projects for large etailers.

Experience with Magento and PWA is highly valued.  Get in contact with us if you want to join at

Etaility AB
Stockholmsvägen 33 5TR
181 13 Lidingö
+46 763485867 org. SE559006389601